NAACP spending guide urges Black Americans to avoid companies that dumped DEI

NAACP’s Spending Guide: A Love Letter to Black Power—and a Warning to Corporations

How our dollars can heal, uplift, and hold the line in a world that wants us silent.

Let’s talk about love. Not the kind in poems or pop songs, but the gritty, radical love that fuels movements. The NAACP’s new spending guide isn’t just a list of do’s and don’ts—it’s a love letter to Black America. It says, “We matter. Our communities matter. And if you abandon us, we won’t forget.”

Imagine this: $2 trillion. That’s the heartbeat of Black spending power in America. It’s college tuition paid, businesses launched, dreams funded. But for decades, corporations have treated that $2 trillion like a one-night stand—happy to take our money, but unwilling to fight for our dignity. Now, the NAACP is handing us a megaphone. “Enough,” it says. “If they won’t respect us, let’s redirect our love.”